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People who know the market

Senior search partners, personally invested in every outcome.

Our team combines deep functional expertise with an unusually high standard of care for candidates, clients and the work in between.

The people behind PRIMO

Built around expertise, not volume.

You will work directly with the people whose names are on the search. Our team is deliberately compact, collaborative and close to its sectors.

Portrait of Daniel Mercer, Managing Partner

Daniel Mercer

Managing Partner · Executive leadership

Daniel advises boards and founders on CEO, COO and transformational leadership appointments. Before PRIMO, he led senior search mandates across North America and built a reputation for clear, unvarnished market counsel.

Portrait of Maya Chen, Partner

Maya Chen

Partner · Technology & product

Maya works with scale-ups and established technology businesses seeking product, engineering and commercial leaders. She is known for understanding the human dynamics behind a technical brief and opening conversations with exceptional passive talent.

Portrait of Olivia Hart, Director

Olivia Hart

Director · Healthcare & life sciences

Olivia supports healthcare innovators and life sciences organizations through periods of high growth and change. Her search work blends sector literacy with a patient, evidence-led approach to assessment.

Portrait of Marcus Reid, Principal

Marcus Reid

Principal · Finance & transformation

Marcus recruits finance leaders who bring order, insight and commercial momentum to complex businesses. His candidates are valued for their ability to translate numbers into decisions and build confidence across stakeholders.

Portrait of Aisha Rahman, Senior Consultant

Aisha Rahman

Senior Consultant · Commercial growth

Aisha partners with revenue organizations on high-impact sales, marketing and customer leadership roles. She brings an acute understanding of growth-stage pressure and the operating behaviours that sustain performance.

Portrait of Theo Laurent, Research Lead

Theo Laurent

Research Lead · Market intelligence

Theo leads the research engine behind PRIMO's most demanding mandates. He combines rigorous target mapping with a curious eye for emerging talent, ensuring every shortlist includes both proven and surprising possibilities.

One team, one standard

“The job is not to send the most candidates. It is to make the next decision feel obvious for the right reasons.”

The right perspective starts here

Speak with a partner who understands the stakes.

Introduce the role, the organization or your career ambitions by email. We will make sure the right PRIMO specialist responds.